A lower commission is the first step in a race to the bottom – and that’s a race you don’t want to win.
Real estate has always been a competitive business, but in today’s changing market agents are having to work even harder to get vendors the best price possible. Sellers generally compare several agents before deciding who to list with, and some realtors inevitably try to differentiate themselves by offering to work for a lower commission than their competitors.
Sellers may be attracted to lower fees, but they are a disincentive to quality and squeeze realtors’ margins in a way that can easily compromise the quality and effectiveness of their campaign1.
Expert realtors know there are many better ways to win sellers than simply throwing away profit – so we talked with a few to find out how they do it.
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